You can determine routes with crosscan through the logical connection between several measurement stations or with the option product crosscan CustomerFlow.
The first type lends itself to numerical analysis and a clear number of route options. For decision makers and for uses that operate visually, crosscan CustomerFlow is the right choice.
With both procedures you can determine which are the most frequently used paths and linger zones. crosscan CustomerFlow paints coloured paths and hot spots directly onto the video image. The colouring and intensity show the level of use of the various areas. The evaluation is carried out personally and manually, after a defined measurement period, based on the stored fixed video images with measurement colouring. Depending on the question at hand, the image is evaluated in connection for example with structural conditions, product presentations as well as advertising and campaign areas.
For the determination of routes there are the most varied applications also outside of the retail market. Below you will find an overview, with no claim to be complete:
Determination of routes
- in the retail market (stores, shopping centers and shopping districts)
- at fairs, conferences and exhibitions
- at airports, railway stations, bus, subway and rapid transit stations
- in museums and public buildings
- on streets and city squares (people and vehicles)
- ...
The essential reasons for deployment are:
- Transparency
- Performance measurement
- Sales promotion
- Chain and process optimization
- Resource planning and control
- Security and emergency management
