In principle, counting people is quite a simple thing. In practice it all then quickly becomes arbitrarily complex. Experience shows that correct and usable data can be reliably collected only with automatic systems. The choice of measurement technology (sensory system) essentially depends on the application, your requirements and the local conditions. Independent thereof, in terms of transparency there is a distinct difference between the black box measurement technique such as radar or infrared and the video systems with full visual control of the ongoing measurement.
With crosscan in retail stores and at fairs you can measure passers-by, visitors, interested persons and customers. You can record the duration of time that people linger in front of your shop window, a certain product presentation or advertising space. In connection with customer counting or the corresponding data from your point-of-sale system, you can determine the conversion rate and thereby the individual store or sales team performance.
In this way performances can be compared to each other and the success of optimization measures can be tested so promptly that a direct control of the company resources becomes possible. This powerful management instrument is based on the concept of customer-based store control (crosscan cbsm – customer based shop management). It makes it possible for you to optimally orient your business toward the needs of your customers and thereby to increase both the turnover and the conversion rate, as well as reduce the costs for your use of resources (for example the sales staff) to a minimum.
In addition to the various uses in the retail market, the crosscan counting function is used in many different areas and industries. Whenever the number of persons or movable objects is to be determined or when they are to be assessed in terms of their behaviour, it is worthwhile to consider using crosscan. The following applications overview makes no claim to be complete:
Counting of people and objects
- in the retail market (stores, shopping centers and shopping districts)
- at fairs, conferences and exhibitions
- at airports, railway stations, bus, subway and rapid transit stations
- in local public transport (passenger counting)
- in museums and public buildings
- on streets and city squares (people and vehicles)
- at production stations (industrial automation)
- …
The essential reasons for deployment are:
- Transparency
- Performance measurement
- Sales promotion
- Chain and process optimization
- Resource planning and control
- Security and emergency management
